This is the first time in the history of this company we’ve had to increase the price of a product, and it was a very difficult decision to make.
As much as we’ve tried to thin our margins to keep the price constant, it was no longer viable. All our production costs have skyrocketed over the past few years, between inflation, the components shortage, etc. Unfortunately, we came to accept this harsh truth much too late, really we should have had risen the prices well beforehand, and possibly gradually, but by then it was too late not to take action immediately, hence the lack of timetable.
Finally, in terms of communication, not only did we realize communicating was an exception and not the norm, but it seemed there was no good way to approach this. @thetechnobear hit the nail on the head:
We debated on whether to make a ‘press release’, and ended up deciding not to.
But overall we’re really grateful to our users and clients, as they’ve been incredibly sympathetic and understanding.